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Jason Aston's Experience:
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National Marketing & Program Manager at Trace3
March 2011 - December 2012Develop marketing and brand strategy to fulfill the growth and revenue goals for the new training division across all lanes (End-User, Channel & Manufacturer). Develop strategic brand & marketing growth strategies into new territories across the US. Manage and continue to assist in developing the operational success of Trace3's Authorized Training Center's (ATC) brand, reach and offerings nationwide. Develop relationships, on-board and manage all (ATC) Partners providing them with sales & training service solutions while leveraging negotiated discounts. Provide Sales team guidance on how to penetrate new global markets with the company's Authorized Training Center (ATC) business. Create, develop and stratagize with Senior Management & leadership on Training as a Service (TaaS). Effectively communicate cross-functionally between Education, Hardware, Services & Core Trace3 divisions to ensure optimal workflow and customer experience. oCommunicate and implement all relevant corporate marketing initiatives (e.g., packaged campaigns, promotions, seminars, in-person marketing events, content marketing, new marketing materials) to the regional sales organization and channel partners as a proactive team member to support the achievement of short & long-term revenue objectives. o Addressed all concerns from partners and mitigated any problem areas. o Develop and manage collaborative relationships with partners o Assisted with development of new training programs (Training as a Service, Trace3 Training Credits, Public Training & Career Pathing) oSpearheaded several key initiatives, handling management responsibilities from conceptual phase to implementation oBrand engagement across all platforms oTeam management and growth oSuccessfully negotiated and secured vendor & partner discounts oTraining needs assessment, planning & strategy oManage student requirements & trainer resource allocation o Develop & manage training schedules & logistics
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Public Relations Volunteer at Project Hope Alliance
January 2010 - August 2011Write, edit and oversee event, partner and donor press releases and media/editorial communications.
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Director of Public Relations, Strategic Partner & Special Events Manager at Trace3
January 2010 - March 2011o1st Annual Trace3 Outlier Award- Created, developed & successfully implemented a strategic peer based customer award program focusing on C-Level candidates of F500 companies throughout the U.S. The program was successfully utilized as a business development tool to penetrate new accounts as well as become further entrenched into Trace3's install base. I partnered with CIO Magazine for advertorial and editorial coverage. Negotiated and secured Comedian Kevin Nealon for banquet entertainment and Guy Kawasaki, Former Apple Evangelist as Key Note and The M Resort for the location of the event. Successfully remained within $1.5M budget. oWork proactively with the Regional Sales Teams, and Channel Marketing to supplement Corporate Marketing initiatives with regional marketing program plans that integrate partners as appropriate. oCommunicate and implement all relevant corporate marketing initiatives (e.g., packaged campaigns, promotions, seminars, in-person marketing events, content marketing, new marketing materials) to the regional sales organization and channel partners as a proactive team member to support the achievement of short & long-term revenue objectives. oMeasure program results & report on a regular basis the progress, and recommend and execute adjustments to the plan as necessary. oDrive lead management, analysis & reporting for channel partners oWork w/local sales teams & product marketing to identify, retain and maintain local reference opportunities, including customers and partners, & roll up key accounts to Public Relations & Product Marketing as appropriate. oDevelop & manage multi-year marketing plans with key channel partners in support of business and revenue goals. oWork w/regional sales teams to identify select partners to work with, cultivate, develop & grow into key partners though business development strategies. oWork with Product Marketing to implement technology partner initiatives into the field activity plan & mix where appropriate.
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Sr. Marketing, PR & Corporate Events Manager at Trace3
March 2009 - March 2010oDevelop and implement Sales Kick-Off & Executive Briefing Conferences (EBC) & regional events which promoted, maintained and developed Trace3 culture among employees, partners and clients totaling over 1000 attendees raising over $1M 100% from manufacturing partners MDF. oMeet with client(s) to determine needs and logistics oSource venues and event services based upon client(s) demand oEnsure products and services are quality assured and accurate to client expectations oFulfill operational deadlines oEnsure timely payment of invoices to vendors oResponsible for managing event budget oCreate and manage all event documentation (pre and post) oResponsible for BEO's, manifests, product orders/ specifications oOversee Public Relations and Media event engagement oAct as primary contact to client for operational functions (internal & external teams including partners) oPresent on-site during program to ensure success oResponsible for post event actions, including wrap-up, debriefings, final billings and closing file oProperly document client files including the creation and maintenance of vendor sheets oNetwork to build client and vendor relationships oManage and update all financial documents and responsible for final bills per the client Service Agreement terms
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Business Development & Event Manager at Trace3
February 2008 - January 2009*Established 100 Net New Accounts in 12 months -50 over $1M in Revenue -50 under $1M in Revenue *Managed Channel Relationships -Palo Alto Networks -NetApp -Riverbed -Cisco -Managed BDR Team of 10 -Social media management across multiple platforms oSocial media consulting oPublish fresh and interactive content daily oCustom campaigns utilizing facebook applications oSocial media marketing oSocial media data gathering and analytics oPublic Relations & media management oEvent Management - oSource venues and event services based upon client(s) demand oEnsure products and services are quality assured and accurate to client expectations oFulfill operational deadlines oEnsure timely payment of invoices to vendors oResponsible for managing event budget oCreate and manage all event documentation (pre and post) oResponsible for BEO's, manifests, product orders/ specifications oOversee Public Relations and Media event engagement oAct as primary contact to client for operational functions (internal & external teams including partners) oPresent on-site during program to ensure success oResponsible for post event actions, including wrap-up, debriefings, final billings and closing file oProperly document client files including the creation and maintenance of vendor sheets oNetwork to build client and vendor relationships oManage and update all financial documents and responsible for final bills per the client Service Agreement terms
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CEO/CMO & Founder at Open Door Lending
February 2004 - December 2007Developed and led a successful start up correspondent mortgage lending company licensed in; CA, UT, CO, FL, SC, AL, GA, and VA. Consisting of 30+ employees. Offered financial services for residential Prime/A-Paper refinance and home loan purchase transactions utilizing loan products such as; VA, FHA, Conventional, and DU refinance plus programs to post 3 consecutive years of profitability with a avg 800,000+ in gross rev & 40mil in vol. **Managed and coordinated the recruiting, sales, training, revenue generation strategies, marketing, operating procedures, infrastructure, business development, compliance, management, licensing, legal, financials, compliance, branding and overall culture of this successful start up company. **Sourced, cultivated, and created key business referral relationships with over 10+ marketing affiliates thru strategic marketing, branding, networking and cross-selling that allowed business to grow and resulted in a robust profitability. Developed key implementations and operating procedures for risk assessments and quality assurance reviews that increased compliance, customer service, turn times and production.
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Regional Channel Sales & Marketing Manager at United Pacific Mortgage
June 2003 - February 2006oDevelop and execute marketing communication plans consisting of awareness, lead/demand generation and sales tools between United Pacific Mortgage and lender partners oCreate customer facing collateral including customer presentations, interactive tools and collateral for lender events oConduct competitive and market research, compile findings and communicate to broker/sales teams oCreate and execute external events and trade-shows to build brand recognition, generate awareness and engagement amongst customers and prospects
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Manager of Sales & Marketing Communications at Ameriquest Capital Group
March 2000 - February 2002Leadership- Effectively manage 20 Account Executives (AE) while maximizing mortgage and home equity loan volume, AE production and business development efforts. Assist in goal setting, sales management and sales productivity of the Region and Districts in the assigned geographic area as it pertains to deposit growth, loan generation and cross-selling of real estate services. Sales Management - Develop proactive sales plans to maximize the growth and retention of all real estate product and service customers. Financial Analysis- Responsible for the regional level tracking of assigned product responsibility, results vs. annual profitability goals, and campaign goals/activities. Track the profitability of deposit and loan products for the Region and analyze in an effort to discover opportunities for improvement. Management of Human Resources - Analyze and recommend resources and staffing changes, evaluate and assess direct reports and promote initiatives to support the professional development of the team. Recruit top talent.
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Sales Consultant at Irvine Apartment Managent Company
August 1998 - May 2000o Responsible for planning and executing all marketing events, increasing overall traffic by 30% oCreate bi-monthly resident events. oComplete daily, weekly and monthly leasing reports oIncreased leased units by 49% through direct marketing efforts oNavigating design software to develop promotional materials oImplemented outreach programs to form relationships with surrounding businesses oIncreased overall occupancy by 13% at flagship property (Villa Siena) oDesigned and executed various resident/marketing events oConduct property tours of apartment community and amenities with a closing ratio of 82% oResponsible for all social media marketing oCreate promotional flyers through digital and non-digital media
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Start-Up, Marketing & Partner Manager (Winding Up) at BIDIT TRAINING
December 2012*Company winding up. Responsibilities included: oPlan, develop and execute all aspects of BIDIT TRAINING's marketing policies, brand awareness, brand strategy, go to market strategy, partner/channel development, goals and initiatives. Develop, communicate and implement all relevant marketing initiatives to the regional sales organizations, & channel partners to maximize revenue lanes in a segmented environment. oManage all aspects of product, sales & service communication, including strategic positioning, marketing life-cycle management, and go-to-market strategy and execution. oProvide leadership in meeting core objectives for quality and customer satisfaction through development and implementation of marketing strategy & team management. oOversee pricing strategy, cost, and partner business models. oManage and develop digital marketing conten and strategy. oDirect partner execution of multi-channel marketing programs, events and collateral including website design and app integration, video production, and customer portal design. oCoordinate strategy and execution of training products and services presence for IT training shows, media events, social media, and digital marketing. oIntegrate with internal and external segments in the development and execution of pilot projects designed to increase sales and consumer engagement oDevelop and manage internal Marketing and co-op MDF budgets (forecasting and reporting) and expenses. oDevelop and execute core business model strategy for BIDIT TRAINING, including competitive pricing analysis and negotiations; executive financial reporting of multi-program models and profitability.